About- Global RADAR
Global RADAR is a world-renowned leader in the field of SaaS solutions for compliance and risk management. The software provided by the company is aimed to automate document management and risk assessment in addition to fulfilling compliance requirements. With solutions from Global RADAR, financial services organizations are empowered to perform due diligence on new clients in a far more cost-effective and accelerated manner.
Context- Business Objectives
Global RADAR's main challenge was to establish a clear and consistent process for lead and prospect analysis integrated with all brand marketing operations and sales outreach strategy. Prior to utilizing our solutions, Global RADAR used a variety of email tools, landing pages and other web-based solutions. The absence of a centralized system made it extremely challenging to identify and categorize nurture and cross-sell opportunities across a number of different sales channels.
Solution- Centralized Management of Social and Customer Outreach
In order to provide advanced visibility into Social Properties with great investment potential, Global RADAR implemented 366 Degrees. The solution provides a near-absolute visibility into CRM lead and prospects data and can be seamlessly integrated with ongoing sales outreach email campaigns. In addition, 366 Degrees provides extensive marketing and sales automation capabilities as well as segmentation and audience selection from CRM leads and contacts lists.
Results- Improved Analytics to Grow Referral Marketing Programs
With 366 Degrees, Global RADAR is now able to create, execute and analyze all referral activity, ensuring that potential opportunities were not missed. With the help of outreach sales engagement platform, the company has also maximized its current customer and consulting partners network, giving it the ability to complement and drive concerted referral marketing campaigns.
Dominic Suszek, CEO
Feedback- Customer Quote
“As a leader in the SaaS compliance space having a global customer base, our brands and marketing communications are expected to show thought leadership. The 366 Degrees platform has proven to exceed our highest expectations!”